What you first say to the customer (and how you say it) makes all the difference.
If you lead with product features, you’ll lose. If you beige them with clichés, you’ll lose. If you sound like every other competitor but their website is 'nicer' than yours, you’ll lose. But if you speak to the customer in the language of the customer about what matters to the customer, you have a shot at winning them.
The good news? You probably have great stories to tell.
Stories about the problems you solve, the lengths you take to solve them, and the difference you make in people's lives.
The bad news...
Most company's bury their best points. Under clichés and gobbledygook. Beneath unconvincing generalisations. Below peripheral ideas that don't address the sore-point the customer is feeling.
Which is why many businesses Meow when they should Bark.
The right ideas, in the right order, dressed in the right words and images.
It's not easy lining that up, and it's not your job to know how. But it is mine. I'm Mark Hunter and I'm a copywriter/designer.
That means...
I can find the important things to say. Your customers are the ones who dictate what these things are, so I always start with them.
Once I have idea-clarity, I can frame those concepts in words/graphics that possess enough color and emotion to influence people. I can help your business bark.
Brands that Bark
Creating a brand is not really about the graphics.
If Advertising is getting your name out there, then Branding is attaching things to your name. Good branding is the strategy of attaching the 'right' things.
When your name is mentioned, what associations do you want triggered? What gut feeling do you want people to have when you're mentioned?
I will help you define the "right things", and attach them.
Websites that Bark
A website must satisfy two very different audiences.
The first is your potential customer. They want to know that you understand their problem, that you can solve it, and that you'll make the experience easy for them.
The second audience is the Google Search Engine. Your website must have content and key words that play nicely with Google's ranking set up.
I will write website content that satisfies both audiences.
Articles that Bark
Because people aren't searching for websites.
Most people aren't searching for websites. They're searching for answers. How do I fix a...? Where can I find a...? How long should I boil a...?
Strategic articles are your answers to the questions your customers are asking. Your blog answers are one big reason they'll click through to hear what you have to say.
I'll help you write the kind of articles that hook customers to your website.